The Story Behind ‘Milk Road,’ The Bitcoin Cookie Stand

Milk-Road-cropped03 Feb 2014 / Forbes – Last month, a Bitcoin-loving Redditor spotted a cookie and lemonade stand in San Francisco’s Noe Valley that accepted the virtual currency. After buying a Snickerdoodle for a fraction of a Bitcoin, he snapped a photo asking the girls to say “cheese for the Internet.” That they did. Soon, the girls identified as Mia and Taylor in the photo, were featured in online articles around the world, including at least one erroneous one that claimed that the Girl Scouts were now accepting Bitcoin, because apparently some people think that ‘girls selling cookies’ always equates to ‘girl scouts.’

When I first saw the photo, I assumed a Bitcoiner was using the cute factor in the hopes of generating thousands in donations, like the college football fan who received $20,000 after flashing a “Hi Mom, Send Bitcoin” sign on ESPN. But then I tracked down the family behind the photo, and found the motivations were far more innocent that that (and that the returns were much lower than that). The first surprise to me — revealing some gender assumptions about virtual currency — was that the instigator for the Bitcoin offer was not the girls’  father, but rather their mother, Holly, an employee at a tech company in San Francisco. She got interested in Bitcoin during the craze last January, and has become obsessed with it.

“My husband does not want to hear about this,” she says. “He’s a musician; this is boring to him.”

When her 8-year-old’s elementary school class was studying the concept of money last year, Holly sent the teacher a note advising her to include virtual currencies in the lesson. The teacher never responded to the email. Holly decided she would teach the kids herself, with a real world lesson. When they decided to take their Christmas gift cookie stand to the farmer’s market to sell cookies, Holly set up a Bitcoin wallet for them and printed out the QR code so they might get a chance to see what a Bitcoin transaction is like. “Noe Valley is a neighborhood where lots of Facebook and Google people live so I thought they might know about Bitcoin and want to use it,” she says…… Read more

Photo & article Credit: Forbes Staff

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