Bitcoin—the world’s best boost to a brand?

brandbitcoin27 Nov 2013 / CNBC – The debate may continue to rage over whether bitcoin is a viable alternative to the dollar or just another Ponzi scheme, but there’s no denying of its ability to boost a brand’s awareness.

Billionaire entrepreneur Sir Richard Branson announced on CNBC’s “Squawk Box” Friday that his commercial space flight venture will accept bitcoin as payment. His tweet confirming the move received nearly 500 retweets and the corresponding story on CNBC received over 4,000 Facebook shares and was one of the most read articles on the site that day.


(Read More: Richard Branson: Buy your space flight with bitcoin)

The viral nature of the cryptocurrency is also evident at a much lower level. A university in Cyprus, a sustainable grocer, a travel website, a delicatessen and a guitar repair shop are just some of the businesses that have received attention online with their decisions to accept bitcoins as payment. A simple tweet showing a business in Soho Village, New York was now accepting the currency received nearly 200 retweets……. Read more

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